Every now and then we receive a comment from someone asking why our underwear is more expensive than ordinary underwear. Now, we know they’re not the cheapest undies out there (although they’re far from the most expensive – that gong goes to a US$30 million diamond bikini designed by Susan Rosen for the 2006 Sports Illustrated Swimsuit Issue), but we believe they’re worth every cent. Here’s why…


absorbent underwear and nursing pads

are designed and built to last, so they’ll save you money in the long term, as well as giving you the peace of mind of knowing you’re protected by high-performance quick-drying and odour-resistant absorbent fabric technology originally created with elite endurance athletes in mind.

Laboratory testing shows that our products last for at least as long as ordinary underwear – more than 52 wash cycles. So if you wash them once a week you should get at least a year’s worth of wear out of them without any reduction in their absorbent properties. Buy yourself eight pairs so you can wear them every day and do a load of washing once a week, and you’re getting more than a years’ worth of comfortable, discreet protection from every pair.  

How does that stack up against buying ordinary undies and then continually visiting the supermarket to buy single-use pads or shields to wear in them? When you add up the price of disposables over the months, weeks and even years, it soon becomes apparent that buying once and buying well is the wise choice.  

And that’s not even counting the money you’ll save by not needing to buy ordinary underwear anymore – there are big savings there too.

Many of our users start out trialling one or two pairs, then find them so indispensable that they buy another pair or two each month until they have enough to wear them every day, just like normal undies. Others know a good deal when they see one and order a week’s worth (plus an extra pair for washing day) from the outset. (These canny shoppers also get the benefit of free delivery when they order four or more pairs from our website store.)  

Plus, of course, there’s the cost that really counts – the cost to our planet of sending hundreds of pads a year to landfill. Many people don’t realise that single-use pads are lined with plastic, which takes up to 500 years to break down, so every pad you’ve ever used is still out there somewhere.

By contrast,

our underwear and nursing pads are made from plastic-free fabrics,

so when they do finally make it to the landfill after years of loyal service, they will break down naturally.

Add that to the fact that you can order them discreetly online so you can cross them off your supermarket shopping list and never have to worry about running out of disposables again, and it’s a no-brainer.

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